Kooble, formerly known as 5pm, a Glasgow-based hospitality website that recently went into administration, has been acquired by Wowcher, a prominent voucher firm. The move signifies a significant shift in the online discount voucher industry and has sparked curiosity among online shoppers in Glasgow and beyond.
What Led to the Acquisition?
The Glasgow-based bookings website, known for offering discount vouchers for various hospitality services such as restaurants, hotels, and spa treatments, faced financial turmoil earlier this year. This came as a blow to the industry, especially since the website had recently rebranded as Kooble from 5pm.co.uk and had relaunched as a platform co-owned by hospitality operators. The unfortunate fallout resulted in the loss of 27 jobs, further highlighting the challenges faced by the company.
Wowcher’s Strategic Move
In a strategic business move, Wowcher, the second-largest British e-commerce ‘deal of the day’ site, has seized the opportunity to acquire certain assets from 5pm Ltd. With this acquisition, Wowcher aims to breathe new life into the 5pm brand by launching a new site under the same name in the upcoming weeks. The company expressed its enthusiasm for revitalizing the brand and providing a wide range of offers to Scottish consumers from top-notch Scottish merchants.
Excitement in the Air
A spokesperson from Wowcher shared their excitement about the acquisition, stating, “Wowcher are delighted to confirm that we have acquired certain assets from 5pm Limited after the business entered administration. We look forward to launching a new site under the 5pm brand in the next few weeks and are excited to reinvigorate this fantastic brand to deliver a wide range of offers to Scottish consumers from some of the best Scottish merchants.”
This acquisition marks a new chapter for online shoppers in Glasgow and beyond, with the promise of fresh deals and exciting opportunities on the horizon. As the digital landscape continues to evolve, the partnership between Wowcher and the reinvigorated 5pm brand is poised to reshape the online discount voucher industry, offering a plethora of benefits for savvy consumers looking to make the most of their spending. Stay tuned for the grand unveiling of the new 5pm website and get ready to embark on a journey of savings and discoveries like never before.
