A popular beauty brand is set to open a temporary store in Buchanan Galleries in response to customer demand. VIEVE, created by Glasgow makeup artist Jamie Genevieve, will debut at the shopping center on December 5th.
The pop-up store will offer VIEVE’s range of vegan and cruelty-free cosmetics, including favorites like Skin Nova, Modern Mascara, Sunset Blush Balm, Lip Dew, and the latest addition, Skin Nova Complexion Balm. Professional makeup artists will be available to provide expert advice and enhance the shopping experience for customers.
Kathy Murdoch, the center director at Buchanan Galleries, expressed excitement about welcoming VIEVE due to high customer demand. The brand has been a frequent request from guests, generating anticipation for its arrival just in time for the holiday season. The return of VIEVE to its hometown has already sparked excitement among visitors eager to explore the beauty collection.
Jamie Genevieve, who initially started her career at a makeup counter, ventured into creating her own brand after gaining popularity through makeup tutorials on platforms like TikTok. VIEVE products are currently available in prestigious stores such as Harrods Beauty and Space NK. Jamie has previously launched pop-up shops at Princes Square shopping center and was recognized in Forbes’ 30 under 30 list in 2023.
The upcoming pop-up store in Glasgow presents an exclusive opportunity for beauty enthusiasts to engage with VIEVE’s products and receive personalized recommendations from professional makeup artists. The temporary presence of the brand at Buchanan Galleries is expected to attract a diverse audience looking for high-quality, ethically sourced cosmetics.
As customers eagerly await the opening of the VIEVE pop-up store, the buzz surrounding the brand’s return to Glasgow is a testament to its strong following and influence in the beauty industry. With a wide range of products to choose from, visitors can expect a unique shopping experience that caters to their individual preferences and beauty needs.