Brendan Rodgers commends the Celtic board for their choice to decline the Premier Sports TV deal. The decision was made in regards to the upcoming match against Aberdeen, which is set for a 3pm kick-off and cannot be broadcast due to TV blackout rules.
The SPFL had an agreement with Premier Sports to air two additional games from any Scottish Premiership stadium, on top of the existing Sky Sports deal. Premier Sports has the right to cover up to 20 live games on TV, separate from their League Cup sponsorship.
Although Sky Sports holds the main Scottish football TV deal with up to 60 live matches per season, they will not be showing the Celtic vs. Aberdeen match as they have already broadcast twice from Parkhead this season. Premier Sports offered to cover the match for an extra fee, but Celtic decided to prioritize their fans by keeping the kick-off time unchanged.
Rodgers expressed his approval of the club’s decision, emphasizing the importance of considering the supporters. He acknowledged that while it would have been a great game for television, the club’s focus on the fans’ experience was admirable. The extra time before their next match will allow the team to recover and prepare adequately.
Celtic fans are known for their dedication and willingness to attend matches, but the club values their support by making decisions that prioritize their interests. By maintaining the original kick-off time, Celtic demonstrates respect for their loyal fanbase.
In conclusion, Rodgers believes that the club’s choice reflects a commitment to putting the fans first, even in the face of lucrative TV deals. This decision showcases Celtic’s dedication to their supporters and highlights the importance of considering fan experience in football scheduling.
